Our investment philosophy is inspired by the blue ocean strategy, a concept introduced by W. Chan Kim and Renée Mauborgne, advocates for businesses to seek out untapped market spaces – the ‘Blue Oceans’ – rather than battling over saturated markets or ‘Red Oceans’. It is about creating demand and exploring new horizons, leading to competition becoming irrelevant. This approach emphasizes innovation, value creation, and exploring new frontiers.
